Content Writing has become a core part of the digital marketing. Even after having a perfectly designed website and  well planned social media marketing,  conversion  may not be taking place. Why ? Here comes the role of content writing. Great writing is half the battle. Content needs to be planned, researched, well-produced and customized for your target audience. The content is the knowledge sharing about your product or service with the target audience and need to avoid sales tone at the same time.