Want your customers to buy your products or services? Then send them to an effective landing page.

You have a terrible product or service. And you know that it adds value to your target audience. All of marketing research and testing has told you that.

Now all you have to do is convince people to choose you in your competition. but how?

A high-performing landing page — referred to as a lead page — will not only help you attract new visitors, but can also collect their information. Send them an email letting them know the value of your offer.

Whether you want to drive sales, sign ups or downloads, a highly customized landing page can provide real value by bringing your visitors directly to the target page for their needs.

According to a report by Truelist.com, a landing page tailored to your customer’s needs Increase conversions by 300%.

But how do you know what the best practice is for landing page to achieve your desired task? We are here to help you with these 10 steps to create a landing page.

(You can create a landing page in minutes with AWeber’s Landing Page Builder)

Keep the design clean and simple

Many landing pages suffer because there is too much going on right now. Landing page design with a sense of respect for the visitor’s time. By creating a clear and digestible landing page, you can do more with the content as you are not forced to slam a loud call-to-action button into a crowded space.

Focus on the primary goals of the campaign

Remember, everything about your landing page must be taken into consideration to convert the user. This means that removing anything can divert their attention from your proposal.

Use of white space

White space is an important part of email landing page design, so make the most of it. Sometimes, the page you leave is as powerful as the page you join. White space removes deposits and gives the brain space to think. It also forces the eyes to focus on your offering.

Optimize Your Landing Page Location

Build your landing page at full width and height, and remove navigation features. This is not to say that you should scrape the scrolling completely, but that you should remove any visible arrows or buttons that encourage it.

Simple design landing page example

See how Aweber The landing page keeps things simple and clean. Your attention goes to the profit heading and then follows a natural path to call the action button:

Make Landing Page Headlines That Go Home

The title on the landing page is the first thing visitors see, so it needs to immediately get their attention and express their unique value proposition (more on this below). If it is unclear or not clearly benefiting, users should not stay long enough to change.

A landing page will live or die on the strength of its headline. This is what catches a visitor’s attention and forces them to learn more about your proposal.

Landing page case study

Ass many 80% of people will read the average title, but only 20% will read the rest of the copy, So it is important that you nail this part of your page.

Headline elements

A good catchy title should be:

  • Get your visitors attention immediately
  • Tell the visitor what your offer
  • Be short and sweet

Once the user invests in the headline, you can reinforce your message with a powerful subheadline that persuades them to stay. Your subhead can go into more detail than the main title, but you should limit it to no more than a few lines of persuasion copy.

Landing page examples focused on headlines

From this example Robin Hood Due to the strong headline is simple and powerful.

Landing page example focuses on headlines

Get the proven, eye-catching landing page title formula in our guide, How to Write Write a Landing Page.

Get Attention With Landing Page Images

Humanizing your offer can make it more reliable. One of the easiest ways to do this is to use a relevant image. Visitors play a huge role in converting visitors. They are the first thing to catch their eye before reading the headline.

Images are processed by the brain 60,000 times faster than text, So what the visitor sees will affect their immediate opinion about your brand and offers.

Like headlines, use imagination to grab attention. Make them relevant to your product or service.

  • If you are presenting the product, then your imagination should be of the product
  • If you are providing a service, then your imagination should be related to how the service is that presents a positive picture in the user’s mind

Remember that you do not have long to make a good first impression. Make sure the pictures are large and of high quality. Try to be clear on stock imagery – you don’t want to show visitors something they’ve already seen.

Landing Page Image Example

TeamBit is a great example of imagery – the original images used to capture attention and promote its service:

Landing page example with strong image example

Talk of benefits

Let’s face it: the average attention span is shorter than before – Eight seconds, to be precise. So as you craft large blocks of text, you risk less engagement and fewer conversions.

As a result, you want to write a copy that is easily scannable and exposes the most important elements. In this way, visitors can determine whether your solution is right for their needs.

The benefits of opt-in need to be clear

When it comes to writing the benefits of your proposal, focus on clarity. Explain clearly what you are offering that can solve the user’s problem. But do it at least in words.

according to this MarketingProfsLanding pages with more than 800 words have a 33% lower conversion rate than pages with less than 200 words. Bullet points are a great way to keep things concise and easily digestible for the user.

Bullet points allow you to use minimal text and attract attention due to the way they are styled. And when you combine bullet points with white space you increase their effectiveness more.

Set your usp

Your USP (unique selling point) That is the thing that sets you apart from the competition and that is why people will choose you over everyone else.

Studies show that you have Less than 15 seconds To get someone’s attention when they land on your website. How long they will stay here before deciding what you are offering. Therefore you need to impress them quickly.

What’s in a value proposition?

Price offers include:

  • It shows how your product or service compares against a well-known competitor.
  • ROI that can be achieved
  • The monetary value of the product and the savings that can be made by signing up now
  • Success that can be achieved
  • Explaining that your offer is free
  • a guarantee

Define a strong, value-driven USP and build your landing page around it. You can supplement your USP with strong headlines, images, and relevant copy.

A value proposition is a key component of yours Small business marketing strategy, And shows the user what they achieve when they take action, whether it is filling out a form or making a purchase.

Unique Value Proposition Landing Page Example

Airbnb does this brilliantly. Take a look at how it makes its USP (making money by renting a room in your house) with a value proposition (how much you can earn by becoming a host).

Example of a strong unique value proposition page

Strengthen and clarify call-to-action

Each element of your landing page is designed to make visitors notice and click on a call-to-action.

The golden rules of form optimization keep it brief and facilitate a compelling, unique call-to-action.

If your form is too long, you may scare visitors because you are requesting too much information. And if your call-to-action (CTA) is not personal or it is difficult to find, you risk your chances of turning your visitor into a customer.

Standard call-to-action rule

  • Make it big for not being missed
  • Always use a button. People are conditioned to expect a button, a curbball is not thrown at them
  • Use a contrast color that attracts the eye
  • Use verb words (e.g. “Get your free trial,” “Buy now,” “Download now, etc.)”)

Powerful CTAs are an important part of successful landing pages. You do not want to anticipate visitors or think deeply about an action. The CTA should be clear and ready to capitalize on your desired action.

Depending on the length of the landing page, you may need to include multiple CTAs throughout the content.

Call to action example

An example of a strong call to action button

Include contact information

Contact information tells the visitor that you are a real company. This lets them know that there is someone behind the landing page, which builds trust.

The most basic way to add legitimacy is to include a physical address and contact phone number. However, what those things do not do is encourage contact. If you want to be helpful to visitors, give them a way to contact them online. There are three ways to do this.

  • Include a chat pop-up that follows the visitor at the bottom of the page, making it available for you to answer any questions
  • Include a contact form on the page
  • Include a contact call-to-action that clicks on a dedicated contact page

An easy find to use landing page builder

Once we do what it takes to create a high converting landing page, it seems very easy. But if it’s not, don’t worry, many small business owners either don’t have the time or know how to create a website landing page to help create additional business opportunities.

Fortunately, there are platforms available that make and optimize your landing page super easy.

AWeber’s Landing Page Builder will allow you to create visually stunning landing pages with our easy drag-and-drop editor. Want something easy too? No problem, your landing page can be ready in minutes. Just choose one of the hundreds of available landing pages. And the best part, they are all for free as part of AWeber.

AWeber Landing Page Template Example

AWeber Landing Page Builder Template Example

Test, test, test

Landing pages are trial and error. When you create a page that makes you happy, do not live it and leave it. Always monitor performance. View your analytics weekly and see performance over time. Use Heatmap And scrollmaps Use the information to see how people are interacting with the page and to improve the performance of your landing pages.

If your page is not bringing in the number of leads or conversions you expect, then rotate elements of the design or copy, or tinker with the color and position of the button.

Then, run an A / B test to see how different pages perform against each other. From there, you will be able to create a page that can create a page to get you bang for your buck.

Use search engine optimization to drive landing page traffic.

याद रखें कि आपका लैंडिंग पृष्ठ सार्वजनिक है, इसलिए इसमें उन लोगों द्वारा खोजे जाने की क्षमता है जो Google जैसे खोज इंजन में विशिष्ट खोज क्वेरी टाइप कर रहे हैं। इसलिए सुनिश्चित करें कि आप कुछ बुनियादी एसईओ रणनीतियों का पालन करके उस सार्वजनिक मूल्य को अधिकतम कर सकते हैं।

सुनिश्चित करें कि पेज ही है क्रॉल करने योग्य, इसलिए आप इसे robots.txt फ़ाइल में या noindex टैग के माध्यम से खोज से नहीं रोक रहे हैं। आप यह भी चाहते हैं कि पृष्ठ क्रॉल करने योग्य पाठ और एक मजबूत शीर्षक टैग, मेटा विवरण और URL (कुछ मूल) के साथ कुछ स्वच्छ HTML मार्कअप हो Google से दिशानिर्देश सन्दर्भ के लिए)। पेज में डालें Google का कीवर्ड प्लानर कीवर्ड के लिए विचार प्राप्त करने के लिए आप इनमें से कुछ तत्वों को शामिल कर सकते हैं। के माध्यम से अपना ईमेल लैंडिंग पृष्ठ चलाएँ GOOGLI समुद्रRch सांत्वना क्रॉलबिलिटी की जांच करने के लिए।

अपना ब्रांड स्थापित करें

चूंकि कार्बनिक खोज ट्रैफ़िक के आगंतुक आपके साथ पूरी तरह से अपरिचित हो सकते हैं, इसलिए सुनिश्चित करें कि लैंडिंग पृष्ठ आपके ब्रांड को सार्थक तरीके से प्रस्तुत करता है। आपको किसी विशिष्ट भाषा या डिज़ाइन के टुकड़े का त्याग करने की आवश्यकता नहीं है; बस अपने पृष्ठ को अपने दम पर जीना और अभियान के बाहर अधिक करना आसान बनायें।

लैंडिंग पृष्ठ की सामग्री में अक्सर कुछ बहुत अच्छे मूल्य होते हैं लंबे पूंछ वाले कीवर्ड, इसलिए कुछ मूल लैंडिंग पृष्ठ एसईओ लंबे समय तक नया ट्रैफ़िक प्रदान कर सकते हैं, जो आपके प्रारंभिक ईमेल लैंडिंग पृष्ठ निवेश के शीर्ष पर अतिरिक्त मूल्य प्रदान करते हैं।


जैसा कि आप अपने लैंडिंग पृष्ठ का अनुकूलन करते हैं, यह सुनिश्चित करें कि क्या काम कर रहा है और क्या नहीं है। फिर अपनी रूपांतरण दरों में सुधार जारी रखने के लिए नए विचारों और युक्तियों का परीक्षण करें।

और याद रखें – एक बार जब आपकी संभावनाएं आपके उत्पाद, सेवा या ईमेल सूची के लिए साइन अप करती हैं, तो काम अभी तक खत्म नहीं हुआ है। संबंधित सामग्री ऑफ़र, मुफ्त और अन्य माध्यम से भेजकर उन्हें जोड़े रखने का समय है AWeber का ईमेल मार्केटिंग प्लेटफॉर्म.

आपका लैंडिंग पृष्ठ परिवर्तित करना एक संकेत है कि यह काम कर रहा है, और लोग जो कहते हैं, उसे वितरित करने के लिए आप पर अपना भरोसा रख रहे हैं। मूल्य, वैयक्तिकृत ऑफ़र, और फ़्रीब्यूज़ को जोड़ने वाली सामग्री के साथ ग्राहकों को ईमेल करके या उनकी कार्ट में आइटम छोड़ जाने पर उन्हें बताने के लिए विश्वास और पुरस्कार की वफादारी को दोहराएं। ईमेल मार्केटिंग पर खर्च किए जाने वाले प्रत्येक डॉलर का ROI $ 44 है. एक बार जब कोई व्यक्ति आपकी ईमेल सूची में शामिल हो जाता है, तो उसे अपने लाभ के लिए उपयोग करें।

related: 30 दिनों में अपना पहला 50 ईमेल सब्सक्राइबर कैसे प्राप्त करें

सुनिश्चित नहीं हैं कि आपके ईमेल में क्या शामिल है? डाउनलोड 45+ मुक्त लेखन टेम्पलेट्स कैसे एक समर्थक की तरह ईमेल शिल्प करने के लिए सीखने के लिए।

लेखक के बारे में: लगभग एक दशक के डिजिटल मार्केटिंग अनुभव के साथ, चांडाल ने संपादकों और प्रकाशकों के साथ रणनीतिक संबंधों को विकसित करते हुए, सबसे बड़े और कभी-कभी सबसे अप्रत्याशित बाजारों दोनों के लिए सामग्री रणनीति बनाई है। चांडाल कुछ उच्चतम प्राधिकरण उद्योग प्रकाशनों में योगदान देता है, उद्योग की घटनाओं में चित्रित किया गया है और यह एक्वीजियो के कंटेंट डायरेक्टर बनने के लिए रोमांचित है।

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