How this entrepreneur created an incredibly automated system for success without the possibility of using email marketing and webinars.
by Kristin McLaughlin July 22, 2020
Freedom digital marketing Founder Laurie Conrad helps real estate agents and other entrepreneurs grow their businesses. She teaches entrepreneurs how to automate their lead generation using direct response marketing and social media marketing.
She knew that there was a better way to efficiently grow her small business than the time-consuming task of traditional business. “I did not want any more people for lead generation. I wanted to learn how to tap into the millions of people on the Internet, ”said Conrad.
He needed a way to entice potential customers to participate in his free training and then to offer him digital marketing services to capture these appearances. This strategy enables Conrad to demonstrate his knowledge and skills to prospects in a low-risk format. However, it lacked a reliable platform to manage its growing customer database and train it online.
Here are 6 stages Conrad followed to grow his audience without prospecting.
Step 1: Create an attractive lead magnet
Conrod uses webinars as his lead magnet to attract prospects. “The goal as an entrepreneur is to build a ‘know, like, and trust’ with people to make a sale. Let them see me on a webinar, how I present myself and my expertise to know people, likes. One of the fastest ways to do and trust me. GoToWebinar has been such a powerful platform for me to use, ”says Conrad.
She usually offers free training on topics such as online lead generation, social media marketing and email marketing. In Conrad’s training, she teaches real people how to run Facebook campaigns and the basics of social media marketing.
AWeber provides a direct integration with GoToWebinar, which means that you can immediately add GoToWebinar’s registrar directly to your AWeber list.
Step by step on how to integrate GoToWebinar with AWTber
- In your account, click on Integration Link in the top right corner of the page.
- Find the GoToWebinar integration and click on it.
- On the next page, you will want to click on the “Connect” button.
- You will then be asked to login to your GoToWebinar account. After doing this, click on the “Allow” button to grant access to the integration.
- Now that this app is connected, it is time to create your GoeBarinar Automation. To do this, click the “Create an Automation” button.
- Using the given drop down menu, select the webinar you want to add to AWeber. Once selected, click the “Next” button.
- Next, select the AWeber list you want to associate with the registrants of your webinar. Then, click on the “Submit” button.
- At this point, your webinar is already linked to the selected AWeber list. Registrars will automatically be added to your AWeber list.
Step 2: Promote key magnet to drive sign up
Conrad promotes his lead magnet through paid advertisements on Facebook and Instagram. Paid advertising increases prospects on a landing page to collect their contact information.
Conrad includes three additional required elements on its landing page.
# 1. A sign up form to collect email addresses
# 2. Information about what she will cover in the webinar
# 3. Social evidence to demonstrate how past participants found value
Step 3: Grow an email list
When these prospects register for webinars, they are immediately added to an email list, which they have established on AWeber’s email marketing platform.
“AWeber helps me build an email list. This is actually the most important part of building a business. And it is perfect for any business: brick and mortar, retail, restaurants or carpet cleaning. If you are building an email list, you can always generate new revenue from your customer base and potential customers. If you are not making your list, you are leaving money on the table, ”says Conrad.
Step 4: Segment the list
Conrad promotes webinars for its customers and prospects.
To ensure that the correct messages are sent to the intended audience, Conrad segments the list to send the appropriate email message to his customers.
“My mission is to help people automate their lead generation so that their potential customers can come to them. Entrepreneurs need to know that ‘money is on their lists’. I help entrepreneurs learn how to do that, ”said Conrad.
Want the motivation to divide? There 16 ways to segment customers in AWeber.
Step 5: Automate Email Campaigns
Conrad emails his new subscribers almost daily with an automated email sequence. She has found that this is a really good practice, including links to watch videos because it allows people to know, like, and trust them much faster than just reading emails.
Conrad likes to put a lot of value in his email and social media and avoid the language of sales. “You’re not constantly harassing people and can expect them to keep opening your emails, because they will get sick of it. We have to let people see our expertise and the value that we give so that they can join us Want to do business, ”says Conrad.
After training, she continues to engage with her list by sharing video recordings via AWeber.
Step 6: Create a system for success
Conrad got a winning formula: a combination of AWeber and GoToWebinar. GoToWebinar became the driver of its flagship generation strategy. AWeber handled the backend of his process and allowed him to connect with his audience to create a remarkable experience.
“You need to have a PhD that has a skill you can sell online, but to do it well you need a reliable system. To be a system is a six-figure build and beyond business. Must be, ”says Conrad.
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