Learn how this entrepreneur saved his farm by using a powerful marketing tool to create and promote new products
by Kristin McLaughlin May 13, 2020
Naomi de Rueter is a modern milkmaid who raises Jersey cows and teaches cheese-making classes. When new social far-reaching restrictions prevented her from being placed in the individual, she had to tarnish her business model.
AWeber’s landing page builder allowed him to quickly test the idea of offering an online class and increase his daily customers by 75%! De Rueter was able to launch a new online program that includes several products: virtual courses, physical products and content continuity programs.
Know how he urinated Naomi’s Birdsong Farm To keep it alive and create a new revenue stream even before virtual and physical products existed.
Time to test an essential business axis to keep your business alive
De Rueter depended on the income from her cheermaking classes, so she knew that she needed to get out of her comfort zone and make changes to online courses.
But De Ruiter knew that if she was going to pivot from teaching in in-class classes to online events, she would have to increase her email list.
A question to ask yourself: Do you have a passion project or new product idea that you want to test?
Promote your products and services with a landing page.
To promote her online classes, De Ruiter decided that she would use a landing page.
“I thought, ‘This is perfect because I can use it to grow my email list, connect with people interested in online cheesecaking classes, and reach my target audience,” says De Ruiter Huh. To learn how to build one, De Ruiter signed up for one of the AWeber Free classes: “How To Build Motivational Landing Pages To Grow Your Email List – Fast.”
The class provided information and guidance on some items that it had not considered – such as simple design techniques to create a landing page, which would write copy to copy, that would write copy to convert, and Some Common Mistakes People Make With Landing Pages.
This training was the push De Ruit needed, and set his landing page within minutes. The results were incredible. He increased his daily subscribers by 75%
I had no surprising results until I set up landing pages and promoted it a bit on social media. It was a belief that it was a good direction to take my business. It was just a quirk.
De Rueter also used it AWeber Landing Page Builder To create a thank you page, people see it right after completing the form on their landing page. It only takes a few minutes to create a thank you page, and it creates a lasting impression with your new customers.
A question to ask yourself: Are there any AWeber features or functions you need to help? Is AWeber On-demand classes You can watch at your convenience.
Use email to seal the deal.
Is considered one of the emails Most Effective Digital Marketing Channel To raise awareness and increase conversions. But the foundation of any effective email is a strong email list that develops with an email signup form embedded on your landing pages, website, or on your social media platform.
De Ruiter uses social media to familiarize people with his brand and gather their contact information, but email is how he builds and builds relationships with his audience. On average, De Ruiter’s more than 40% open rate and 8% click-through rate is the email content she shares with her audience.
In her email, “Letter of the Monthly Moose”, she shares information about her farm, special offers and upcoming class.
De Ruiter used email to invite his email list to participate in his free virtual cheesemaking class. After the free class, she asked her audience for feedback on how to improve the class. As a thank you for responding, users were entered into a drawing for a $ 10 gift card.
De Rueter makes sure his list is healthy and busy. If no one on his list is actively engaged with the newspaper, he reaches out to make sure they still want to receive it. If she receives no response from the re-engagement campaign, she unsubscribes them and removes them for her list. As you can see from the example below, a re-engagement campaign requires only a few sentences and a link to track responses.
De Rueter has unusual hours working at the farm, so she loves that email gives her viewers the option to contact them via email at the time and place they work for. And when she avoids working in the farm, she can answer them.
Ask yourself the question: When was the last time you reached your inactive customers?
Test an idea by offering an independent class
Before being charged for his online class, De Ruiter offered it for free to test the idea and take out any kinks. He was able to get feedback from attendees to improve the classroom.
Do not let perfection become an enemy of perfection. Rather than asking and assessing whether the test you are doing can be a business axis, it is easy to get overwhelmed in the details instead.
To launch a free class, you do not need a detailed setup. De Ruiter hosted in his kitchen using his class Webinarjam.
Pre-sell online classes while you work in logistics
If you need an immediate income, consider prior classes selling online. DeRuiter is currently selling virtual classes that she will host over the next month.
He is specific on the check out page – explaining what is included and when the class will be released. D. Writer opted for an on-demand recorded class vs. live presentation, based on feedback from the free course it offered. The pre-recorded option allows students to pause the video and follow at their own pace.
De Rueter used email to offer paid virtual classes to his audience and had immediate results that confirmed they were on the right track.
“I did not know what to expect because I have never offered anything like this online. I sent the newsletter on Friday and by the weekend there was already a sale. I was unstable, ”says De Ruiter.
Expand your offering to increase revenue streams.
Connecting with your audience is important to understand how you can expand your offerings. DeRuiter took his business to the next level by offering his students the supplies needed to make cheese. DeRuiter offers a base kit, deluxe kit and a component refill option.
The idea for the kit came from audience reaction. A common question from live classes was, “Where do we get the ingredients to make cheese at home?” So while the kits certainly increase revenue, they fulfill a need to help students with the ingredients they need to make cheese at home.
De Ruiter has found that 50% of his students upgrade from a base kit to a deluxe package. They also take online classes before purchasing an additional 10% refill kit.
Get time back in your day with virtual products and services.
De Ruiter is married to a third generation dairy farmer and works in her herd every other weekend. Before offering virtual classes, she would teach classes on alternate weekends, leaving her with no personal time.
“So by using Adebare and transitioning to online on-demand classes, I can enjoy free time with my family and still earn an income,” says De Ruiter..
Create your own landing page and start sending emails today!
In your AWeber account you will find everything you need to grow your business online – including sign up forms, newsletters and landing pages.